20.4.11

MIT Media Lab Identity [Processing]

Para o seu 25.º aniversário, a MIT Media Lab renovou a sua imagem, criando um logótipo desenvolvido a partir do Processing.

"The algorithm is a Processing application that generates the individual logos. The team used it to generate 40.000 logos in 12 color combinations (~480.000 total). Exporting SVG from Processing, then converting that to CMYK pdfs in Illustrator (using AI scripting). The logos are based on a square grid (4×4 squares). Each of the three shapes can move around within the grid, according to a certain aesthetic ruleset (has to hit boundaries, has to intersect with other shapes)."

http://www.creativeapplications.net/processing/mit-media-lab-identity-processing/

http://www.thegreeneyl.com/mit-media-lab-identity-1